“To us, it’s the evolution of a common heritage, representing a clarity in aesthetics and the knowledge of good craft. It’s about honesty and efficiency in materials and the simplicity of purpose.”
- WHATSWHAT
The Collection
The lamps are based on the theme 'Potential Energy' and were created under the name WHATSWHAT as a side project while enrolled at Konstfack's Master program in Stockholm.
The lamps represent the prescience of both suggested and actual movement. Each piece expresses a different take on potential energy.
Process
All pieces were designed and prototyped by us as a side project to our regular studies.
This approach brought as close to the materiality of the objects and enabled us to think with our hands.
Pop
Pull
Produced by Muuto
Greta
Produced by Svenskt Tenn
Collaborations
For this project, we collaborated with a number of other designers and craftsmen.
Seoul based designer Kyuhyung Cho created the identity for the exhibition including fonts and posters.
Awards
ELLE Decoration Lamp of the Year
Muuto Talent Award
Projects
